TikTok is like the brainchild of Tumblr and Vine - two popular platforms of the early 2010s. Much like other platforms, you can follow hashtags to see what’s currently trending - Simply head over to the Discover section to explore new content. Your FYP is your main source of new content, as it curates towards the type of content you engage with most. You can explore new content through the For You Page (FYP for short). Users can create and upload videos that range anywhere from comedic skits to compelling think pieces and dances, most often set to music. TikTok encourages users to craft short videos of up to three minutes. What is TikTok?Īt this point, you probably have an overall idea of what TikTok is to describe it in its simplest form, a video-sharing platform. Nevertheless, we want to provide you with what we know right now to help inform your social media plan. While the platform continues to engage users through its organic approach to building niche communities, it poses a question for schools and districts alike: “Should we add TikTok to our social media strategy?” It’s a valid question, but it’s not entirely “one size fits all.” Even though TikTok seems to live under the category of “unnecessary,” your school may have more capacity to take on the platform than you think. No big deal, right? An hour into the endless abyss of never-ending content, and now you’re hooked into your own personal feed filled with content curated just for you! That’s right-TikTok is the newest and fastest-growing platform with no signs of slowing down anytime soon. You’re intrigued by how engaging the content is and decide to create an account. Picture this-it’s March 2020, the pandemic just started, and in the middle of all the uncertainty, you start seeing short-form videos pop up in your social media feed(s).
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